Online Marketing Strategy Blog

Social Networks and Your Online Marketing Strategy

Fri, 09 Apr 2010 08:40:00 GMT

As social networking becomes a hotter and hotter topic, what should your organisation do and what are some of the choices to make?

Just to note, social networks are not new. The first social network launched 13 years ago and was called SixDegrees. Now there are many social networks from start ups to the big ones like Facebook.

Your demographic will most likely be in a social network, the questions is how do you reach them effectively? This starts with selecting the right social networks in the first place. By country is a good place to start.

Different countries prefer different social networks, sometime for simple reasons like simplicity. So here's a quick run down by users...

Facebook - 430,000,000
Windows Live Profile - 164,000,000
MySpace - 110,000,000
Baidu Space - 63,000,000
Orkut - 54,000,000
Twitter - 58,000,000
HI5 - 47,000,000
QQ Allumni - 43,000,000
LinkedIn - 35,000,000
Deviantart - 34,000,000
Kaixin001 - 24,000,000
Vkontakte - 17,000,000
Studivz Sites - 17,000,000
Skyrock - 16,000,000
VK - 14,000,000
Mixi - 13,000,000
Conoklassniki - 10,000,000
Bebo - 8,000,000
Wer-Kennt-Wen - 7,000,000
Hatena Bookmark - 4,000,000
Bharatstudent - 4,000,000

And here are the favourites by country in priority order...

USA - Facebook, MySpace, LinkedIn
China - Baidu Space, QQ Alumni, Kaixin001
Russia - Vkontakte, VK, Odnoklassniki
France - Facebook, Skyrock, Windows Live Profile
United Kingdom - Facebook, Windows Live Profile, Bebo
Brazil - Orkut, Windows Live Profile, Twitter
India - Orkut, Facebook, Bharatstudent
Canada - Facebook, Windows Live Profile, MySpace
Germany - Studivz Sites, Wer-Kennt-Wen, Facebook
Japan - Mixi, Hatena Bookmark, Facebook

Australia does not rank in the top ten yet for social network usage. Professional networks like Linked In can have a positive effect on your business and professional success.

So what should you do for your business?

We usually recommend a stepped approach into social networks before you commit allot of time and money into developing a thorough social networking strategy.

Step 1: Establish a blog within your website with an associated RSS (Real Simple Syndication) feed. This will allow you to automatically integrate into your company Facebook page, LinkedIn, Twitter and other social networks.

The benefits of this approach include keeping things simple so you don't waste allot of time posting in different networks and supporting your search engine optimisation activities with good links coming back to the pages you need.

Step 2: Actively grow your social networks to expand your market reach. Step 1 would have started this. Here we mean actively advertising your company Facebook page and growing your LinkedIn network for example.

Step 3: Running commentary on company activities and offers. Really engaging with your network so you connect, build relationships and grow your business. This may include targeted advertising. For example; Facebook will allow you to market to General Managers in Australia or Chief Purchasing Officers in New Zealand.

Taking the first step into social marketing can be very productive at the basic level if you target the right networks in the right countries. As a minimum you should see increases in your free keyword rankings in organic search engine results. You should also see increased traffic to your website.

To get more aggressive than this you should develop a thorough social networking strategy to ensure you make the right investment and workload decisions.

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Google Adwords Secrets and your Online Marketing Strategy

Thu, 25 Mar 2010 00:24:00 GMT

We've seen it again! Another client attempting to tackle Google Adwords (Also known as Sponsored Search or Pay Per Click) but have done it incorrectly. So what's it matter I hear you say?

What if I told you they are now banned from having a Google Adwords account and they are losing more than 200 sales per day because of it? Ahh... got your interest now...

Google are the kings of making things easy. They do it so well that people spend 4 times more money than should on Google Adwords campaigns. Google makes the process extremely easy to give them your money but bury the facts that can mean all the difference to your bottom line.

So what are the secrets that can make Adwords a profit generator for you? I wish I could share them all with right now. However, my priority is to stop you from making the key mistakes that will have you banned from Google with little or no warning. So here they are:

Read the Google Adwords guidelines. They really do spell out what you need to have in place to stay in the good books.
Do a thorough keyword discovery and prioritisation of exact keywords qualified to your business and group them into similar words or phrases.
Have specific "landing" pages in your website that target each ad group.
Create Google ads for each group of your keywords and have them link directly back to your target pages. Do not point all your ads to your home page!
Ensure your Google settings are correct so minimise spend but maximise return/conversions.
Do not have menu clicks that go to different websites or even subdomains. These are called "bridging" or "doorway" pages and can have you banned immediately.
Ensure your website is secure. PCI Compliance is a mandatory, especially for ecommerce websites.

Lack of regard for the above are exactly why the websites in trouble are in the position in the first place.

So I do wish and hope that you do not make the same mistakes so you can grow your business and not be stopped by innocent mistakes.

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Online Marketing Strategy Case Studies - Reduce Costs, Improve Rankings, Leads & Sales

Wed, 14 Oct 2009 23:47:00 GMT

What can the right online marketing strategy, combined with the right website and internet marketing platform produce?

Take a look at these case studies to see how some recent clients have improved their search engine rankings, attracted more visitors and generated more leads and sales. As well as saving on website design, build and internet marketing costs...

Bed Wetting Alarm – Ferring Pharmaceuticals Case Study

Catering Equipment – Prestige Products Case Study

Cleaning Services & Graffiti Removal – Workzone Case Study

Facilities Maintenance - Complete Industry Solutions Case Study

Limo Hire – PV Limousines Case Study

Waste Management – Galloway Case Study

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How To Maximise Your Pay Per Click Campaigns

Mon, 31 Aug 2009 10:59:00 GMT

Pay Per Click offers quick results as part of your Online Marketing Strategy. Is it worth it?

Maximising the return of your Pay Per Click campaigns can be challenging for a number of reasons, including:

It is an auction environment - the more you pay the higher you rank. The trouble is that you and your competitors keep bidding against each other which slowly increases your average bid amount. Eventually it becomes too expensive and you are no longer on the first page of search results.
Google Analytics does not give you the exact keyword phrase the person typed in to find your ad. Instead, Google tells you the keyword that you bid on. This can mislead you into really understanding where your visitors come from.
The amount you bid immediately eats into your gross profit margin on your products and services. You may make the sale - but for what it cost to bring in the lead (which continues to rise) - you may not make a profit. Each sale begins to lose you money.

So how do you maximise your Pay Per Click campaigns? Follow these few rules to reduce expenses and maximise response rates:

Do a thorough keyword discovery on all keywords in your market, not just the high volume terms.
Implement these keywords into your full keyword and content strategy.
Set your campaigns to Exact Match, Geo targeted and off the content network.
Aim to rank for free for your terms so you can switch off your paid searches over time.
Monitor your conversion rates and change or turn off poor performers.
Ensure each ad is grouped into keywords that can have a common landing page. Point each ad to a specific landing page for that keyword group.
Set your budget per click using the formula : Profit divided by 100 divided by 2. This will give you the best chance at making a profit on leads that do come in.

Of course, Pay Per Click should only be part of an integrate online marketing strategy. Many research sources show that paid search can drive only 2.5% of actual first time visits to your website. Higher figures have been stated but these figures include return visitors once a person has seen your brand name several times in free search and other areas on the web.

Eye tracking research shows that only 2.5 to 5% of searches actually look at the Pay Per Click ads in Google.

Stay focused, have a good strategy in place and know your constraints and goals and you will be able to maximise the return on your Pay Per Click campaigns.

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Online Marketing Strategy Copy Writing Costs

Mon, 31 Aug 2009 10:34:00 GMT

We have had many questions this week about copy writing and how much should you pay?

It's a hard one to answer as your copy writer's confidence in writing for the result you want comes into play.

What do you need written, is it sales copy or just something that reads right? What type of document it is is being written, is it a web page that needs to convert or a whitepaper or case study?

All require different formats, structure and language to achieve the results you are after with the piece you need written.

The rates vary wildly for copy writers as part of your online marketing strategy. The minimum is around $20-$200 for a 500 word article. At the other end of the scale, you can pay $15,000 for a couple of thousand words of copy that really converts.

You do get what you pay for. Things you should consider are:

1) Will your writer need to research the topic or will you provide the raw material in either written or verbal (Recorded) form?
2) How much is there to write?
3) What type of writing is it - copy that reads right or power copy that sells?
4) How long will it take you?
5) What audience are you writing to?
6) Does it need to be optimised for use on the web?
7) Your writer's own knowledge on the subject?

In every case you should ask for a fixed price and some sort of guarantee if you are not happy with the copy. Guarantees can range from reworking at no cost to complete refunds or no charge for material that can not be used.

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Online Marketing Strategy - Measuring Your Marketing

Mon, 31 Aug 2009 10:33:00 GMT

Measuring your marketing efforts as part of your online marketing strategy can be a challenging task.

In today's economic environment it is even more important to understand the bottom line business results your marketing is achieving. Measurement can be your only way to ensure marketing gets a seat in sales pipeline meetings and that marketing proves its contribution to the sales pipeline.

The good news is that there are solutions. Follow these principles in your online marketing strategy measurement:

Use your website to measure your print, radio, TV, tradeshow and other offline marketing. Use dedicate URLs, Personal URLs and Smartcodes on print.
Ensure you have Google Analytics installed with sales funnels enabled so you can automatically track your marketing goals that contribute to sales.
Ensure your automated business development system (Lead Nurturing) can score your leads based on visitor actions and behaviours so you feed sales with qualified leads.

These three things will then ensure you give Sales accurate Business Intelligence to help them plan their pipeline, address challenges and close more sales, faster.

If you are only trying to drive visitors to your website, you are missing out on substantial opportunity to really drive leads and sales for your organisation.

Do you have these three principles in your Online Marketing Strategy platform?

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Lead Nurturing - Part of Your Online Marketing Strategy

Mon, 31 Aug 2009 10:32:00 GMT

Your Online Marketing Strategy should include a Lead Nurturing Strategy.

Research shows that 12.5% of leads are normally ready to buy now, 17.5% can be discarded/dis-qualified and a huge 70% are longer term opportunities worth nurturing. (Source: Marketing Sherpa).

This is where Automated Lead Nurturing as part of your Online Marketing Strategy can really make a difference to the return on your marketing efforts.

The challenge with nurturing leads are many:

Not enough time in the day
Multiple products and data sources to manage
Manual processes to send and schedule emails
Pressure to improve results
Multiple channels that aren't integrated
Lead qualification and prioritisation is to cumbersome

This 70% are in the interest stage of your products and services but do not yet have the desire to buy. They are in "research" mode. This is typical in the Business to Business space and can range from 8 to 18 months in duration.

To add to this, sales need to focus on hot prospects, now! They need to close deals for the quarter and do ont have the time to nurtured possible deals that have a longer window of even starting than the next 3 months.

A good Lead Nurturing Strategy and system can plug this leaky hole in your marketing and sales pipeline. An automated system, with content structured in paths that help qualify leads automatically and score your leads and automatically feed your sales team with hot, qualified prospects.

The biggest mistake made is thinking that a monthly email is a lead nurturing program - far from. The right strategy and system will use a combination of electronic, telephone and print to stay in contact with prospects.

The system can:

Be smart enough to learn when each individual is most likely to open their email and send it at the right time
Deliver content that they are interested in, from the sales person they are dealing with
Give sales business intelligence so they know what their prospects are interested in
Seamlessly integrate your email with your website analytics so you can track prospect's behaviour end to end
Integrate with your sales pipeline system (Customer relationship Management)
Possibly even tell you about who the company is, before you know who the person is looking at your online marketing

The bottom line is that if you have an online presence and you don't have a nurturing program in place, you are missing out on the 70% that are opportunities for you, just not right now.

Automate your Online Marketing Strategy and you could take advantage of this opportunity without significant increases in marketing or business development resources.

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Improve Search Engine Ranking Online Marketing Strategy

Mon, 31 Aug 2009 10:31:00 GMT

Improving search engine ranking as part of your online marketing strategy is a problem we speak to people about every day.

Have you chosen your keywords, conducted your own or engaged an SEO (Search Engine Optimisation) company...

Only to find that you have spent allot of time and money and are still far from being on page 1 of Google, Yahoo, Bing and other search engines?

In all cases, we have found there is a lack of a keyword strategy that addresses these key points:

Identify all of your keywords, regardless of search volume, at the local level - 80% of your traffic can come from what we call the "tail" of search terms
Effectively assess your ranking competition so you can determine short, medium and long term ranking targets
Have a content road map (For search engines - not menu bars) so search engines understand the importance of specific pages in your website
Ensure your internet marketing platform is set up to implement the correct strategies to rank to keep expenses low
Identify specific internal and external linking strategies utilising your website, Facebook, Linked In, Twitter, Blogs, Article Sites, Press release Sites, Directories and other effective linking partners

Your keyword strategy is the foundation to all of your internet marketing, not just search engine ranking.

A good strategy tells you exactly what language to use in your content, links, images and file names (In your website and other websites) that will integrate your online marketing efforts and connect with your target market.

This can be a daunting task. With the help of an Online Marketing Strategy Consultant, you could fast track the process and get and effective strategy in place.

In many cases we have found that you could save around $1,000 per month with a good strategy in place, for and investment around $2,500 to $7,500.

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Online Marketing Strategy - Linking Correctly

Thu, 23 Jul 2009 21:14:00 GMT

How do you create the right incoming links to your website and ensure they assist your entire Online Marketing Strategy? How can this help you rank fast and generate more leads and sales?

The most common mistakes in linking strategy are:

Getting too many links too quickly rather than building well-themed quality links - naturally.
Not taking the time to research and build one way incoming well-themed links rather than just trading reciprocal links.

Quality incoming links that are themed to your website will always outperform competitors whose internet marketing consists of links from web pages that are not common to your topic.

Remember, Google wants to provide the most relevant content based on the keyword terms that are put into the search bar. Google tries to determine what the content of your page is and whether it is focused on a specific area.

You will confuse Google if you do not make it very clear of your page theme.

One way incoming links are given more importance to reciprocal or traded links - Why?

Because it is easy to trade links but much harder to have other web pages refer directly to your content. Your content needs to be value adding and educational. The more web pages that have one way links into your web pages the more important Google will think your web page is.

To be successful with your linking strategy, you should answer the following questions:

What are your long and medium term strategic keywords and fast ranking keywords?
What linking strategy are your key competitors implementing?
How will your website support your linking strategy?

To be successful with your linking strategy you should answer the following questions:

What long and medium term strategic keywords are you targeting?
What fast ranking keywords are you targeting?
What linking strategy are your key competitors implementing?
How will your website support your linking strategy?

The answers to these questions are critical because:

Your website content map (not your menu structure) will need to support your linking strategy. This will allow you to build natural links to many different pages, not just your home page.
Knowing your linking strategy will help you plan your resources and budget correctly. For example, do you need to cover directories, blogs, social and professional networks, shopping portals, comparison portals, articles, press releases and other strategic targets.
You need to have the right website platform. You may need an internal Blog, News Area, Forum and other Web 2.0 technologies to make your linking strategy effective.

The golden rule is to ensure your linking strategy is natural. What does this mean?

If Google sees 100's or 1000's of links in a short period of time - it may class you as a Spammer and ban you from search engine results. Resist those tempting emails to get "lots of links, fast"
Natural links have common themes to your web page. In other words, pages on similar topics link to each other.
The links will come in to many of your web pages, not just your home page. People naturally link the the right content from their web page or posts.

When done correctly, your Online Marketing Strategy Linking will bring increased traffic, improved search engine ranking and more leads and sales.

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7 Online Marketing Strategy Mistakes

Thu, 23 Jul 2009 21:14:00 GMT

Not having a SEO Plan on all terms

Instead of brainstorming 20 to 30 keywords for search engine optimisation, use Google Keyword Analysis. These tools help you find all the terms people are using, to find your products and services.

Prioritise these words into easy, medium and long term ranking goals for Google. Optimising your web pages for all your easy terms will bring relatively quick, free and qualified traffic to your website. You will then set the right outlook for your Online Marketing Strategy, for visitor goals and ranking - helping you focus your time and money in the right areas.

Looking at your design, content, traffic driving and sales process individually

It is the nature of internet marketing that each area affects the other's results.

For example, your design will have weaknesses if you don’t consider how you are going to bring traffic to your website – getting image names and messages incorrect. Choose the right platform to place your design on, or you will impact your ability to conduct search engine optimisation effectively. Ensure your copy writer writes for easy and search engine ranking, otherwise you will have to rework your content to increase traffic to your website.

Not positioning uniquely

Most people look at their competitors to “copy” things they like about their websites. What happens though, when a visitor has you and your competitors websites open, and is trying to decide who to contact? You must position your website uniquely – both in terms of unique buying motives and experience of using your website.

Not monitoring website analytics and testing & measuring to improve

Do you look at your statistics alone, or do you look into your website analytics to discover visitor behaviours? These behaviours might be losing you sales.

Subtle things can make a big difference to your leads and sales generation. Image placement and types used, headings and the traffic you are bringing to particular pages, ease of reading of your content and many other things affect your conversion rates. Use website analytics to find out what you can improve on your website.

Confusing strategy with tactics

There are over 27 pillars of strategy, and more than 500 tactics, that can be used on the web to increase leads and sales.

An Online Marketing Strategy is a logical plan across these tactics. Planning what is suitable to your business will ensure your tactics and strategy work together effectively. It includes building the capability of your team, implementing the right systems and procedures.

Making decisions based on price alone

We understand many people find that there is so much information, it is challenging to choose the right solutions.

Because of this and conflicting interests of niche providers such as Web Designers and Search Engine Optimisers, defaulting to price decisions - in the absence of facts you can trust - can seem to be your safest way of managing risk.
In reality, the price may seem low but as you discover your real growth needs, expenses begin to mount and your low price risk management begins to hurt you. Using an experienced online marketing strategy business consultant can help you navigate the information overload and guide you on the right decisions for your business.

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Generate More Leads Online – Sales Lead Generation Engine

Thu, 23 Jul 2009 21:15:00 GMT

To generate more leads online, most people just think about their website...

Missing the opportunity their website could bring if it was built as part of a sales lead generation engine.

Whether you have an existing website, or are creating a new one, when you include the modules needed to generate more leads online you will have a successful web presence.

To generate more leads your sales lead generation engine must have:

Market Research to develop content structure and search engine ranking strategies, on words people are actually using to find your products and services on the internet. Discovering these words and then conducting a detail Competitive Google Keyword Analysis will help you attack keywords that will rank quickly for qualified prospects.

These words also help you leverage your marketing efforts by using a common theme to your market across your marketing activities.

A Competitor Analysis (There are over 110 individual points to be analysed) which helps you position to be the only obvious choice to your prospects. Along with identifying fast actions to outperform your competitors now.

Considerations into integrating with your business growth strategies. Identifying how much of an impact your web presence can have towards your business goals. Ensure you have website Key Performance Indicators so you can measure your lead pipeline effectiveness.

A unique website based on points 1 to 3, ensures your Unique Selling Proposition is communicated through your design, content and sales process (The way you engage visitors).

A database building mechanism. Research and experience shows that, in the B2C (Business to Consumer) environment, 80% of prospects will turn into buyers 3 months from the first visit to your website. In the B2B (Business to Business) environment this can be 8 months or more. If you can have them agree to keeping in touch in some way, you have a 90% chance of them returning to you when they reach a buying or short listing decision.

A lead nurturing program that begins with point 5. This program can be highly automated and can help you qualify prospects further, while you build a relationship by sending them helpful material. Emails from your personal mail account do not count as a lead nurturing program.

Traffic driving strategies which are both online and offline. Go beyond search engines. By also driving traffic from your offline marketing, you can structure your website to have a targeted message and measure offline campaign effectiveness, beyond the amount of enquiries you receive. This can help you identify if your offline media is generating the interest that it needs to.

Website analytics and CRM (Customer Relationship Management) so you can get the facts, into the details, of how your marketing is performing and focus the sales team. Identify, with pin point accuracy, what stages of your sales and marketing process need to be improved and what individuals your sales/business development team need to follow-up with. No more unproductive cold calls.

A Business Intelligence, Measurement, Leads and Sales dashboard allowing you to automatically track your progress real-time, so you can make fact based business decisions on your web presence. This information then feeds into your business growth strategies plan, helping you grow your sales and profit - addressing performance gaps.

In this day and age, the technology to implement a sales lead generation engine that can generate more leads online is fairly inexpensive. Assess the return on investment based on facts before making another change to your website or marketing activities.

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CEO's Guide To Boost Your Web Presence

Thu, 23 Jul 2009 21:16:00 GMT

The internet is fast becoming the research tool of choice – for both business to business and business to consumer purchasing decisions.

As the CEO, you don’t need to know everything about the internet. However, you do need to know what direction to give your team and a basis for whether your investment in your website and online marketing is working.

Knowing the fundamentals will ensure your online marketing strategy is a success.

What are the fundamentals?

Know your internet market

This will help you set lead and sales goals from your web presence, ensuring your marketing team is accountable for their activities. Have your team conduct a keyword competitive analysis, along with search volumes for your target region. You require this to determine which terms are worth ranking for now, in the medium and long term.

Make your website and internet marketing decisions based on facts

Your team needs to have the capability to conduct a detailed SWOT Analysis, comparing you against at least four of your top online competitors. This will cover more than 110 individual elements needed for a successful website and online marketing strategy. Then you can position yourself uniquely in the market place and ensure your website generates leads and sales.

Measure all offline and online marketing return on investment using your website

This will help you determine which of your marketing budget is working and which is not. Website analytics and linking it to your CRM (Customer Relationship Management) systems will provide the basis for this.

Put appropriate KPIs (Key Performance Indicators) in place

For example, if you are measuring keyword ranks in Google, ensure the measure is on quality keywords you want to target. It is easy to rank for your company name, however, you need to consider prospects looking for your products and services who may not know about you. Your KPIs should link to your business pipeline and results. They must include the amount of time visitors spend on your site, the pages they visit, the performance of your sales content funnel and actual lead and sale conversions.

Use your internet marketing analytics for business intelligence...

To focus the sales team on high interest prospects. Cold calling wastes valuable sales closing time. Your marketing team has the responsibility of nurturing leads and business development, automating much of the process and handing your sales team quality leads.

Ensure your marketing team is implementing multiple online marketing strategies

They must be integrated by using your focused, high search volume, quality keywords. Free ranking in search engines and pay per click advertising are just two of many tactics.

Your team’s capability maturity in online marketing...

Will determine the sustainability of your online strategy. Have them make educated decisions and assess the return on investment before leaping into any effort – rather than going with the hype of the day.

To boost your online presence, follow these steps and you will have an Online Marketing Strategy built for results.

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Online Marketing Strategy Foundation Advice To Improve Your Web Presence

Thu, 23 Jul 2009 21:17:00 GMT

Talking with many people about their Online Marketing Strategy every day, we see a common theme of issues
they face when starting out to improve their web presence.

The common issues which you can address yourself are:

Domain Name Management set up correctly

Ensure your website domain name (Or URL) works with and without the "www.".

For example our website works for http://www.loggedon.com.au and http://loggedon.com.au. This is important
because both search engines and people don't put www. in front of your domain name.

Do this now and you will see the error that occurs if your domain name management is not set up correctly.

If you have a problem, contact your domain name management company.

Does Google Know About Your Website?

If Google doesn't know about you, your great content is not being seen by anyone searching in Google.

To check this type in the Google Search bar "cache:yourwebsite" eg; cache:loggedon.com.au, and you will see
if Google has "stored" or "cached" some of your website.

If there are no results, you need to:

1) Register your website with Google
2) Get a Google Web Master Tools account and submit your sitemap.xml

Have a sitemap.xml compliant file in your website

By placing this file into your main directory of your website, you tell Google and other search engines what
pages you have in your website. It also suggests the pages they should visit so you can begin ranking in
search engines.

If you do not have one, talk to your web developer about how to automate this process. Many good website
platforms do this automatically for you, without the need for a developer.

This is important because this file will need to be update daily or weekly for best results.

Install website analytics

Website analytics gives you the facts about your visitor behaviour on your website. Before a redesign, your
visitor behaviour should be analysed. This will help you discover where the problem areas are in your
design, taking the guess work or opinions out of the process.

Google Analytics can be installed for free, if you have access to your web pages and templates, or ask your
website designer to install it. Google Analytics is a great starting platform for those starting out on improving their website presence.

Title, Keyword and Description tags

These tags should be relevant to your business, more importantly they should reflect the terms people are
using to find you on the internet. You should have access to these and be able to edit them, to help your
rankings in Google.

If not, ask your web site designer to take a look at it for you. However, many good webs platforms allow you
to do this automatically with no coding needed.

Focus on Marketing versus Design

A great website is relatively inexpensive to design and build these days. Ensure your website is built on a
platform that allows you to execute low to no investment marketing. You should not need a developer to
change your website for internet marketing and maintenance activities.

Whatever your budget is to kick off your improved web presence, 80% of the budget should be allocated to the
internet marketing side versus design. Otherwise you will end up with a great looking website that doesn't
get the results you want.

Copying a competitor's website

Copy their website and you will copy their mistakes too. Last week we spoke to a client who was focusing
their designers on a website they like.

Once we completed a detailed analysis, they were shocked to find out that they were about to make the same
mistakes! use elements that you like but ensure you are making fact and experience based decisions.

Don't invest more than you have too

Educate yourself on all the possibilities that are out there, along with what you need to achieve. People are
surprised to find that they can have a fully functional internet marketing platform and supported website
for free (Apart from hosting). Depending on the time you or your team have available.

Don't look at your website design in isolation

Your website and platform is part of your marketing and business. Look at the big picture and integrate your
website into it. Everyone knows that a website can help grow revenue and profit. Did you also know that it
can help you reduce marketing expenses, measure your marketing and increase the amount of qualified
prospects you are exposed to.

Ensure you address these areas and you will be on the path to Online Marketing Strategy success.

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Competitor Internet SWOT Analysis

Thu, 23 Jul 2009 21:17:00 GMT

Click To Play

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Google Keyword Analysis

Thu, 23 Jul 2009 21:18:00 GMT

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