Internet Education

Internet Education is a critical part in the success of your Internet Marketing Strategy.
 
You may enable your team in graphic design and some programming ability in CSS (Cascading Style Sheets), but executing an effective Internet Marketing Strategy goes far beyond these skills.

You will need to think about many role types and skills:

  • Technical to build your site
  • Marketing to develop content, calls to action, email campaigns, analyse facts
  • Administration to manage the ongoing changes to your website
  • Management to strategise, lead and monitor your online marketing strategy

There is also the question of how much you and your team need to know, based on whether you have your own internal internet team or you outsource to others.

The issue is that you need to know the basics of what you are trying to do. Your options are to do it all yourself, manage your own team or outsource to a digital company.

Some suggestions are:

Role

Skills
Manager Strategy Analysis and Development
Leadership Behaviour skills for your team level of competence: Beginners, Intermediate or Advanced
Key Performance Indicators (KPIs) Management
Reviewing Design, Content, Marketing Actions, Copy Writing, Sales Funnels
Workflow Management
Web Analytics Fundamentals
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Designer Graphic Design
Heat Map Methodology
CSS (Cascading Style Sheets)
Basic Flash
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Developer Flash Action Scripts
PHP, ASPX, .NET or other platform dependant systems
Web Analytics Installation
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Administrator Content Management System use
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Internet Marketer SEO (Search Engine Optimisation)
SEM (Search Engine Marketing – Pay Per Click, Geo targeting, Management)
Copy Writing to Convert
Fundamentals of layout
Web Analytics Interpretation
Lead Qualification & Nurturing Programs


Match the teaching methods for these areas to your employee’s learning style. Some learn through process and procedures, others are visual learners, while others can only learn by doing it.

Back to Online Marketing Strategy Overview